- Avenier desing is a Visual Merchandising consultancy and Trainer, Our work is to help independent shops (Retail stores, Ebo’s, Mbo’s), shops to increase sales and walk-ins through knowledge of their potential. We are here to share with you our expert shop window and VM tips and tricks.
BRANDS WE HAVE WORKED FOR:
- Cafe Coffee Day
- Rich Look
- Pepsi Co
- Hercules BSA
- Floriana ( Concept Marble )
- Triumph inter National
- DLF (Building india)
- Big Bazaar
- Crystal (INNERWEAR)
- Arvind brand limited & Oswal group Industries
- Jindal Photo
- WINDOW DESIGNING
- MANNEQUIN STRATEGY
- VISUAL MERCHANDISING
- EVENT MANAGEMENT & EXHIBITION STALLS
- WINDOW DESIGNING PACKAGES
- Windows are the first point of contact for the consumers, that attracts customer attention. How effective the Windows will be more customer walk-in will happen. This is known to be one way of turning passers-by into customers.
Types of retail windows:
1 (A) Closed Windows : – large glass panel at the front and solid wall at the back.
1 (B) Semi-closed Windows:- large glass panels in the front and is half covered behind so that some part of the store is visible.
1 (C) Open-back Windows : – large glass panel at the front and no wall at the back so that the store is seen.
1 (D) Open Window (or No Window):- no glass panel or wall behind.
1 (E) Island Windows – these are the stand-alone windows that are often located at the lobby of a big store.
1 (F) Shadow boxes:- small windows in a box shape that are usually used by jewellery and cosmetic stores to display their products.
1 (G) Corner window:- allow the people to view the products from two sides and as the name suggests, it is located at the corner of the store.
1 (H) Elevated windows :- might be an open or closed. Basically, they are located above ground level.
- MANNEQUIN STRATEGY
Dressed mannequins should always reflect the most current trends to introduce customers to something new and exciting.
- MANNEQUIN GROUPING
- STANDING/SITTING POSITION
- MERCHANDISE SELECTION
- CREATES A STORY
- VISUAL MERCHANDISING PACKAGES
3 (a) Store Opening Pack
3 (a). STORE OPENING PACK
- Capacity and Layout Finalization
- Store Design and Development
- Fixture Design Development
- Visual Communication
- Store Launch Setup
3(b). IN STORE MERCHANDISE PACK
- SPACE AND ASSORTMENT PLANNING
- STORE ELEVATION PLAN
- MANNEQUIN GROUPING AND STYLING
(List of styles to be highlighted at window and highlight zone )
- VM MAINTENANCE GUIDE
3 (c) STORE STAFF TRAINING PACK
- Basic Grooming Training
- Product Training
- Customer Service
- Standard Guideline
- Seasonal Visual Merchandising Training
- Selling Skills
- Stock Room Management
- Fashion Styling
(To train best practice customer service skills, sales communication, customer identification, and interaction, to create the link between the head office and store, To maintain the brand image constant at all the times. )
3 (d) PROP DESIGN PACK
- We will Design and develop the PROPS as per your requirement brand image.
The PROPS will help to enhance the Visual Merchandising Director.
- The design development will have the following stages :
- Brainstorming Session – to understand the target market and brand image
- Benchmark Presentation
- Concept Ideation
- Costing and Sampling
- Production and Shipment
- On-Site Setup
- Display Guide Manual
- Delivery and Installation
- EVENT MANAGEMENT & Exhibition Stalls
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, booking event, concerts, or conventions.
In house design, fabrication, installation, maintenance.
- Backlit flex signages
- 3 Dimensional Signage – ACP, Channel LED, Stainless Steel, Acrylics
- Retro reflective signage
- Building directory systems – interior exterior emergency
- Reception Monograms
- Visual Display Units and Graphics
- Specialized Film Graphics
- Awards, Certificates and Trophies
- Gifts and Accessories
- Large Format Flex Printing & Installation
- Large Format SAV Printing & Installation
- Vinyl cut,
- Glow Sign Board,
- Non-lit Flex Installations,
- LED Specialized Signage’s
- Building Facade
- Outdoor – Specialized Signages
- Impact Signage – INNOVATIONS
- Jot Out – INNOVATIONS
- Impact – INNOVATIONS
- Impact – INNOVATIONS
Black in day – White in Night